![Darren Rovell on Twitter: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion Darren Rovell on Twitter: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion](https://pbs.twimg.com/media/EbYyVycWkAAtzbM.jpg)
Darren Rovell on Twitter: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion
![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2020/11/19/6e3cfdc8-293c-11eb-bf26-f2b76f37a526_image_hires_172805.jpg?itok=wih8JueA&v=1605778098)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World](https://fadeawayworld.net/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTkxNjU1OTEzNzEzNTc1NTg3/mj-nike-3-million.jpg)