National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion 2018 Wins First-Ever Gold Lion with “Breaking2” - National Geographic Partners
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
52 Insights Magazine | Nike's Breaking2 Marathon Record Moonshot
NIKE 'BREAKING2' – A SUCCESSFUL IMC CAMPAIGN – MARKETING OUR SOCIETY
Inside the success of Nike's Breaking2 'moonshot' - Digiday
Nike signs marathon runners to Breaking2 campaign - SportsPro
Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently